Digital Mapping for
Business & Government

• Seamless Integration of Analysis and Visualization
  

• Easy-to-Use, Map-based Interface
  

• Combine Your Data with Other Data Sets
  

• Import or Link to Your Own Customer Data
  

• Create Mailing and Prospecting Lists
  

• Create Your Own Custom Trade Areas
  

• Import Concordance Files
  

• Create Custom Variables
  

• Executive Summary Reports
  

• Rank Reports
  

• Scale From One Individual to the Enterprise
  

• Share Work with Colleagues
  

• Save Reports in Popular Formats
  

• Batch Reporting
  

• Work with International Data

The smart, open, flexible demographic, segmentation and analysis solution for better business intelligence.

MapInfo TargetPro^® is the first analytical customer relationship management (aCRM) solution enables organizations to tightly link location analysis to customer data. By combining customers' proprietary customer data with MapInfo's powerful location intelligence capabilities, TargetPro^® allows organizations to gain a complete view of their customers for more targeted customer outreach and enhanced market analysis. It provides insight into the demographic and purchase behavior characteristics of any geographic area in Germany, the United Kingdom, the Netherlands and North America.

• Market Potential Analysis
• Site Selection
• New Product Introductions
• Promotional and Marketing Campaigns
• Merger and Acquisition Analysis

Packaged with key demographic data and important geographic boundaries, the basic bundle gives an analyst all of the pieces needed to begin combining marketing information with geographic attributes. The TargetPro^® Basic Bundle allows you to link and import your own customer data and combine them with MapInfo's accurate demographic estimates and projections in order to create reports and maps showing market penetration, market potential, or simply the population of a key demographic group in a geographic area. Using TargetPro's^® powerful and accurate data engine, analyses can be done on standard census and postal geographies, or for custom boundaries, such as telecommunications coverage areas or your own sales or trade areas.

Market Bundle
The Market Bundle includes all of the power and data of the Basic Bundle, plus more than 1,000 additional demographic and consumer potential variables. The Market Bundle is ideal for analysts who need to predict demand for a wide-variety of consumer products such as apparel, electronics, sporting goods and fast food. The Market Bundle also includes an enhanced set of demographic information, such as detailed age of the population, family characteristics, neighborhood home value, and more. The Market Bundle can also be enhanced with additional business information data sets allowing reports to be generated showing the number and name of businesses, by type, in any standard or custom-defined area.